The Adidas Group’s mission and strategy are rooted in the desire to provide athletes with the best possible equipment to optimize their performance. This philosophy originated with Adidas founders Adi Dassler, J. W. Foster and Gary Adams whose passion for sport inspired them to develop innovative sports products and create new sports categories. Adidas aims to consistently perform at a level where Adidas not only meets, but exceeds the expectations athletes. For over 80 years the Adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the Adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products.
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