ASICS: an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. The Asics mission is to become the number one brand for the sports enthusiast. To accomplish this, Asics pledges to continue to make the best product; striving to build upon technological advances and pushing the limits on what we can be learned from the body and its needs in athletic gear. Asics' pledge: to bring harmony to the body and soul.
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