Wrangler ® is enduring American freedom; it’s in the spirit of people who work hard, have fun and recognize courageous individuality. Wrangler ® believes in solid commitments and perseverance in the face of obstacles and challenges. It’s the same as ever, even before the first pair of Wrangler ® jeans were made in 1943. Their corporate history runs parallel to the rise of the country, and Wrangler ® jeans were worn by the same people who built it. As part of VF Corporation, Wrangler ® believes that integrity never goes out of style. In fact, Wrangler ® sees it as a direct result of the values they embrace – as a company and as people. Values like honesty, consideration and respect. For Wrangler ® these are more than words. They are embedded in their work and form an integral part of Wrangler's daily operations. Designed for rugged work and rugged Play, Wrangler ® is an American Tradition.
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