Shock Doctor

MANIFESTO

Home meets Away.
Champion meets underdog.
Size meets speed.
Strength meets finesse.
Strategy meets skill.
Beauty meets grit.

We gave protection more bite Shock Doctor has grown from being the undisputed leader in mouthguard technology, to being the leading innovator in sports protection around the globe. Our belief in combining design and technology to achieve better protection and performance is now trusted by fearless athletes in a growing number of products and sports, from youth to amateur to pro. At first it was our founders who were fearless. Where conventional thinking saw a necessary inconvenience, they saw an opportunity to rethink, retool and redefine the mouthguard. They invested in research and product testing. They applied innovative design technology. And they revolutionized the industry with their first Shock Doctor mouthguard. Ever since, Shock Doctor products have been created with this same passion for sports and innovation as we remain committed to the fearless athlete.Shock Doctor, Inc., headquartered in Plymouth, Minnesota, is a widely recognized brand leader that uses innovative design and superior technology to provide greater protection and enhanced performance for people who are passionate about their sports. In addition to a full line of patented, technologically-advanced mouthguards, Shock Doctor offers a comprehensive line of innovative performance products, including core protective gear for hockey, football and baseball, lacrosse equipment, and bio-mechanic insoles.

There’s a moment in sports when forces meet. This moment is our defining moment.
The moment design meets technology meets protection meets performance.
The moment fearless athletes soar.
The moment everything we stand for is visible only in slow-motion replay.
The Shock moment.
Our millisecond of glory in every play.

Originally established as E-Z GARD Industries, Inc., the company was the first to significantly redesign the conventional, single layer mouthguard used in America since the 1940's. From the start, the company's products were designed with extensive research, design and development. Working directly with dentists, orthodontists, oral surgeons, professional athletes, parents and kids helped determine how to improve both the safety benefits and comfort features needed in a mouthguard.

The result, in 1993, was the introduction of the company's signature product -- the Shock Doctor mouthguard. Billed as the "first engineered mouthguard," the product quickly became an essential piece of equipment for thousands of amateur and professional athletes. Its revolutionary, five-way protection system and patented shock absorbing Kraton® pads offered improved protection against teeth, jaw, TM joint and concussions, while providing more comfort and convenient features than conventional mouthguards.

Investing in extensive product testing and grass-roots education positioned the company at the forefront of the growing mouthguard revolution. Their innovative design technology helped them redefine the industry. The Shock Doctor mouthguard was the first to use a multi-layer design with an integrated shock-absorbing framework. Shock Doctor mouthguards were also the first mouthguards to utilize an over-molding manufacturing process. The brand was also the first to offer a dental warranty, as well as three different sizes for a more precise fit.

The Shock Doctor brand became so well recognized that, in 2000, the company officially changed its name to Shock Doctor, Inc. The company continued to drive the mouthguard marketplace, rapidly becoming the dominant player with 10 years of consistent sales and profitability growth, and establishing a technology leadership position with over 14 patents.

With their established reputation as a leader in shock protection in the sporting goods industry, Shock Doctor, in 2001, began development of two new product lines – bio-mechanic insoles and core protective gear. Directed by their business model of focusing on underdeveloped product categories, the company first applied their design, technology and branding strength to the footbed marketplace. Their multi-layer, shock absorption design incorporated lightweight, durable EVA foam with strategically located rubber shock pads in an exo-skeletal frame. This patent-pending design completely supports the foot and enhances the natural shock absorption qualities of the bones, muscles and tissues -- far surpassing existing "single function" insoles.

Turning next to a category that had lacked technological design advances for more than 50 years, Shock Doctor designed an innovative, high-impact protective flex athletic cup. Featuring a multi-stage impact design that compresses and flexes to disperse impact force, the product combines a floating impact shield within a flexible TPR rubber frame. Going one step further to enhance comfort and protection, the company created a line of specially-designed core protective wear to ensure precise fit and improved performance.

Continuing to build on their legacy of developing premium innovative performance products, in July of 2005, Shock Doctor introduced a unique line of lacrosse protective gear featuring anatomical, super ventilated, shoulder pads, arm pads, gloves, and compression shorts designed with a unique patent-pending internal X-fit brief cup retention system for maximum protection and comfort.

In 2003, the company attracted the attention of Hillcrest Capital Partners, a Minneapolis-based a private equity investment firm. In a search for Minnesota-based companies with growth potential, they singled out Shock Doctor and, in June of that year, acquired the company as the second acquisition in their portfolio.

Shock Doctor products are offered through sporting goods dealers, catalogs and health care professionals throughout the U.S., Canada, Europe and Australia.

Shock Doctor Gear
	Shock Doctor Power Gel DNA Mouth Guard-Adult- Pearl Blue 6403A Our Price: $23.99 $26.00 The Shock Doctor Power Gel DNA Mouth Guard showcases a dual density, semi rigid exoskeleton frame that provides stability and protection from impact. A Soft Fit Gel custom molds for a tight comfortable fit, while Gel-Incisor and Gel-Molar chambers, provide stability for upper and lower incisors and molars. The Shock Doctor 6403A features Exo-Wall extensions to protect the front and rear lower teeth from direct hits and stabilizes the jaw, helping to reduce jaw injuries caused by front and side impacts. A convertible quick release tether allows the Power Gel DNA mouth guard to be used as a strapped or strapless mouth guard.
	Shock Doctor Gel Max Mouth Guard-Youth 6100Y Our Price: $11.98 $15.00 The Shock Doctor Gel Max Mouth Guard is constructed with a heavy-duty rubber Exoskeletal Shock Frame with integrated jaw pads, to provide maximum impact protection for the teeth, jaw and brain. Features a Gel-Fit liner to provide maximum protection, fit and comfort in an easy to fit triple layer design. Specially designed breathing channel allows for easy breathing while clenched. Designed for kids age 10 and younger.
	Shock Doctor Anti Microbial Mouthguard Case- Orange 102C Our Price: $7.99 $11.00 The Shock Doctor Anti Microbial Mouthguard Case is a heavy duty, ventilated case, that provides a secure, clean place to store your Shock Doctor Mouth Guard. The 102C easily attatches to any athletic bag and features a drip slot to eliminate unwanted moisture. Available in Orange only!
	Shock Doctor Power Supporter With BioFlex Cup - Adult 213 Our Price: $17.98 $21.00 The Power Supporter by ShockDoctor is constructed with supportive 4-way stretch material and a comfort waistband to ensure the perfect fit. Showcasing an Adult Bioflex Cup, the Power Supporter and BioFlex Cup combination surpasses the comfort, protection and mobility standards of traditional athletic cups and is designed to provide performance and protection. Shock Doctor's unique vented body and Gel Perimeter Pad allows for unrestricted movement and lightweight use throughout any activity. Perfect for football, baseball, hockey, lacrosse, karate, MMA and all contact sports. Available Sizes: Adult and Teen
	Shock Doctor Gel Max Mouth Guard With Helmet Strap-Youth 6101Y Our Price: $11.98 $15.00 The Shock Doctor Gel Max Mouth Guard for kids, is constructed with a heavy-duty rubber Exoskeletal Shock Frame with integrated jaw pads to provide maximum impact protection for the teeth, jaw and brain. Features a Gel-Fit liner to provide maximum protection, fit and comfort in an easy to fit triple layer design. Specially designed breathing channel allows for easy breathing while clenched. Quick-release helmet strap fits on all helmets. Designed for kids age 10 and younger.
	Shock Doctor Pro Mouthguard-Youth 5100Y Our Price: $5.98 $9.00 The Pro Mouthguard from Shock Doctor, has a dual composite construction with internal shock-absorbing frame. The shock absorbing bumper absorbs and deflects impact away from front teeth. Features a shock absorbing jaw pad that helps protect against concussions and creates a channel for improved breathing. The Pro Mouthguard offers protection and fit that outperforms conventional mouthguards. Designed for kids age 10 and younger.
	Shock Doctor Power Brief With BioFlex Cup - Pee Wee 212 Our Price: $17.98 $21.00 The Power Brief by ShockDoctor is constructed with supportive 4-way stretch material and a comfort waistband to ensure the perfect fit for your child. Showcasing a Pee Wee Bioflex Cup, the Power Supporter and BioFlex Cup combination surpasses the comfort, protection and mobility standards of traditional athletic cups and is designed to provide both performance and protection. Shock Doctor's unique vented body and Gel Perimeter Pad allows for unrestricted movement and lightweight use throughout any activity. Perfect for football, baseball, hockey, lacrosse, karate, MMA and all contact sports. Available Sizes: Youth and PeeWee
	Shock Doctor Gel Max Mouth Guard-Adult 6100A Our Price: $9.98 $13.00 The Shock Doctor Gel Max Mouth Guard is constructed with a heavy-duty rubber Exoskeletal Shock Frame with integrated jaw pads to provide maximum impact protection for the teeth, jaw and brain. Features a Gel-Fit liner to provide maximum protection, fit and comfort in an easy to fit triple layer design. Specially designed breathing channel allows for easy breathing while clenched.
	Shock Doctor X-Fit Power Compression Shorts With Cup Pocket 220 Our Price: $29.99 The Shock Doctor Power Compression Short With Cup Pocket is designed to provide protection and support without sacrificing comfort. Made with supportive four way stretch anti microbial fabrics, the 220 is designed to wick moisture away from the skin while providing compression to your hardest working muscles. The X-Fit Cup retention system integrates a wraparound external supporter for unparalleled comfort, fit, and protection where you need it most. Flatlock seams, a comfort fit waistband, and a ventilated inside cup pocket provide unsurpassed performance and comfort. Cup sold separately. Available Sizes: Small (SM), Medium (MD), Large (LG), X-Large (XL), 2X-Large (XXL)
	Shock Doctor Pro Mouthguard With Helmet Strap-Adult 5101A Our Price: $5.98 $9.00 The Shock Doctor Pro Mouthguard, with helmet strap, showcases dual composite construction with an internal shock-absorbing frame. The shock absorbing bumper absorbs and deflects impact away from front teeth. Features a shock absorbing jaw pad that helps protect against concussions and creates a channel for improved breathing. Quick-release helmet strap fits on all helmets. The Pro Mouthguard offers protection and fit that outperforms conventional mouthguards.
	Shock Doctor Pro Mouthguard-Adult 5100A Our Price: $5.98 $9.00 The Pro Mouthguard from Shock Doctor, has a dual composite construction with internal shock-absorbing frame. The shock absorbing bumper absorbs and deflects impact away from front teeth. Features a shock absorbing jaw pad that helps protect against concussions and creates a channel for improved breathing. The Pro Mouthguard offers protection and fit that outperforms conventional mouthguards.
	Shock Doctor Braces Mouth Guard With Helmet Strap-Adult 4101A Our Price: $18.98 $22.00 The Shock Doctor Braces Mouth Guard With Helmet Strap, is designed specifically for athletes with braces. Constructed from medical grade silicone, the 4101A Braces Mouth Guard, provides maximum comfort and compatibility with braces. Showcasing air cushioned Shock Pads to protect the jaw and lessen chance of concussions, the Shock Doctor Braces Mouth Piece features an integrated Ortho-Channel to fit securely over braces, protecting the mouth from lacerations. A quick-release helmet strap fits on all helmets while the Shock Doctor Insta-Fit design, fits right out of the box. No boiling or custom fitting required! Latex free. Ideal for concussion and TMJ protection.
	Shock Doctor BioFlex Cup - Teen 201 Our Price: $6.98 $10.00 The Teen Bioflex Cup by ShockDoctor, surpasses the comfort, protection and mobility of traditional athletic cups. Designed to provide performance and protection, Shock Doctor's unique vented body and Gel Perimeter Pad allows for unrestricted movement and lightweight use. Perfect for football, baseball, hockey, lacrosse, karate, MMA and all contact sports. Recommended for ages 10-14. Available Sizes: Adult, Teen, Youth
	Shock Doctor Gel Max Mouth Guard With Helmet Strap-Adult 6101A Our Price: $11.98 $15.00 The Shock Doctor Gel Max Mouth Guard is constructed with a heavy-duty rubber Exoskeletal Shock Frame, with integrated jaw pads to provide maximum impact protection for the teeth, jaw and brain. Features a Gel-Fit liner to provide maximum protection, fit and comfort in an easy to fit triple layer design. Specially designed breathing channel allows for easy breathing while clenched. Quick-release helmet strap fits on all helmets. Concussion and TMJ protection.
	Shock Doctor Power Brief With BioFlex Cup - Youth 212 Our Price: $17.98 $21.00 The Power Brief by ShockDoctor is constructed with supportive 4-way stretch material and a comfort waistband to ensure the perfect fit for your child. Showcasing a Youth Bioflex Cup, the Power Supporter and BioFlex Cup combination surpasses the comfort, protection and mobility standards of traditional athletic cups and is designed to provide both performance and protection. Shock Doctor's unique vented body and Gel Perimeter Pad allows for unrestricted movement and lightweight use throughout any activity. Perfect for football, baseball, hockey, lacrosse, karate, MMA and all contact sports. Available Sizes: Youth and PeeWee
	Shock Doctor Pro Mouthguard With Helmet Strap-Youth 5101Y Our Price: $4.98 $8.00 The Shock Doctor Pro Mouthguard, with helmet strap, showcases dual composite construction with an internal shock-absorbing frame. The shock absorbing bumper absorbs and deflects impact away from front teeth. Features a shock absorbing jaw pad that helps protect against concussions and creates a channel for improved breathing. Quick-release helmet strap fits on all helmets. The Pro Mouthguard offers protection and fit that outperforms conventional mouthguards. Designed for kids age 10 and younger.
	Shock Doctor BioFlex Cup - Adult 201 Our Price: $7.98 $11.00 The Bioflex Cup by ShockDoctor, surpasses the comfort, protection and mobility of traditional athletic cups. Designed to provide performance and protection, Shock Doctor's unique vented body and Gel Perimeter Pad allows for unrestricted movement and lightweight use. Perfect for football, baseball, hockey, lacrosse, karate, MMA and all contact sports. Available Sizes: Adult, Teen, Youth
	Shock Doctor Braces Mouth Guard- Adult 4100A Our Price: $17.98 $21.00 The Braces Mouth Guard by Shock Doctor, are designed specifically for athletes with braces. Constructed from medical grade silicone, the Braces mouth piece provides maximum comfort and compatibility with braces. Features air cushioned shock pads to protect the jaw and lessen chance of concussions. Integrated Ortho-Channel fits securely over braces, protecting the mouth from lacerations. Insta-Fit design fits right out of the box, no boiling or custom fitting required.
	Shock Doctor BioFlex Cup - Youth 201 Our Price: $6.98 $10.00 The Youth Bioflex Cup by ShockDoctor, surpasses the comfort, protection and mobility of traditional athletic cups. Designed to provide performance and protection, Shock Doctor's unique vented body and Gel Perimeter Pad allows for unrestricted movement and lightweight use. Perfect for football, baseball, hockey, lacrosse, karate, MMA and all contact sports. Recommended for ages 10 and under. Available Sizes: Adult, Teen, Youth
	Shock Doctor Power Supporter With BioFlex Cup - Teen 213 Our Price: $17.98 $21.00 The Power Supporter by ShockDoctor is constructed with supportive 4-way stretch material and a comfort waistband to ensure the perfect fit. Showcasing a Teen Bioflex Cup, the Power Supporter and BioFlex Cup combination surpasses the comfort, protection and mobility standards of traditional athletic cups and is designed to provide performance and protection. Shock Doctor's unique vented body and Gel Perimeter Pad allows for unrestricted movement and lightweight use throughout any activity. Perfect for football, baseball, hockey, lacrosse, karate, MMA and all contact sports. Recommended for ages 10-14. Available Sizes: Adult and Teen
	Shock Doctor Strapless Braces Mouth Guard- Pink 4200Y Our Price: $19.98 $23.00 The Strapless Braces Mouth Guard by Shock Doctor, are designed specifically for athletes with braces. Constructed from medical grade silicone, the 4200Y Pink Mouth Guard provides maximum comfort and compatibility with braces. Features air cushioned shock pads to protect the jaw and lessen chance of concussions. Integrated Ortho-Channel fits securely over braces, protecting the mouth from lacerations. Insta-Fit design fits right out of the box, no boiling or custom fitting required.
	Shock Doctor Braces Mouth Guard- Youth 4100Y Our Price: $19.98 $23.00 The Youth Braces Mouth Guard by Shock Doctor, are designed specifically for athletes with braces. Constructed from medical grade silicone, the 4100Ypiece provides maximum comfort and compatibility with braces. Features air cushioned shock pads to protect the jaw and lessen chance of concussions. Integrated Ortho-Channel fits securely over braces, protecting the mouth from lacerations. Insta-Fit design fits right out of the box, no boiling or custom fitting required.

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