Great socks. Nice cushion, breathable. If this last even a fraction what it claims, its more sustainable than anything else out there.
If you think about how much space it takes to grow cotton or have a factory that makes a product that only last a couple of years, thats a lot of resources for something that isn't great. Even if you didn't feel like you were saving money purchasing these socks, think about the environmental impacts of wearing something that doesn't need to be replaced for a long time.
People shouldn't be asking why a pair of socks cost so much, but what a pair that much feels like on your feet. I think even in today's world, anyone can at least try a pair and find out for themselves what this company is about.
I'm definitely sold on this product, and will be gifting them to friends and family for the rest of my life!